According to the world travel and tourism council "The adventure seeking woman" has purchasing power. She crosses all ages, family configurations and fitness levels. She's carving time in her schedule and finding wiggle room in her budget for new adventures that involve everything from rock climbing to Tuscan cooking.
According to research conducted for the Ministry of Tourism in New Zealand - women constitute the dominant market for the packaged, overnight adventure tourism industry, typically comprising more than 60% of all participants.
Our survey has revealed that women are searching for cultural interaction, wildlife encounters with short treks as well as being pampered. These are the most sought after travel experiences.
There seem to be many women in society now who are either single or who have partners with different interests. As women, we have focused on our families for the past 20 years, have worked hard and are now ready to meet our own personal challenges and experience as much as we can. We are fit and healthy and want to explore more.
Many of our friends may not be in a position to travel with us, or have different interests as well, yet we don’t want to travel on our own. We are searching for something different, but in good company.
The important aspect is to provide women with a product that will enable them to overcome a range of social, time and societal barriers which may otherwise restrict them from participating in Adventure travel.
www.womensownadventure.com.au
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