Women – young, old, single, married, widowed, mothers, active working women, adventurous grandmothers - Australian women are travelling overseas in ever-increasing numbers.
Here are some interesting observations:
Of those who currently take nature, adventure or cultural trips, 75% are women.
The average adventure traveller is not a 28-year old male, but a 47-year-old female.
70% of all travel decisions are made by women,
Regardless of:
who they travel with,
who pays for the trip,
or where they go,
A woman is the decision maker.
www.womensownadventure.com.au
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